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The Dow Jones, Moneyball and Marketing
February 14, 2012 - Do you follow the Down Jones average? Many people do, believing that it is a good barometer of economic health. The Dow Jones average is actually just a snap shot of 30 leading companies. Over time, it’s a reasonable approximation of the health of those companies – but nothing more, as explained recently by NPR’s [...]
The Joy of a Clean Slate
December 13, 2011 - We are eyeball-deep in planning for 2012. Marketing programs, campaigns, metrics, budgets and schedules are dancing in my head like visions of sugarplums. It’s a process we go through every year, continually honing our go-to-market strategies, building upon what we’ve learned. This year we have the added excitement of bringing a new product to market in 2012 (stay tuned [...]

Using VBA to enhance interactivity of PowerPivot reports
September 10, 2011 - PowerPivot currently has no programmatic interface, so there is really no automated way to leverage its capabilities (other than those provided by PowerPivot for SharePoint). However, we must remember that one way to consume PowerPivot data is through an Excel pivot table (there are others, like Excel Cube functions). Pivot tables do have an API, which allows for a certain degree of ...
Presenting for PowerPivot Analytics Expo (hosted by SSWUG on July 15)
July 12, 2011 - PowerPivot Analytics Expo