The Inside Scoop: Why “Mariner”?


With the launch of our new website, we are turning over a new leaf of sorts.  While our technical experts have been blogging for years, contributing to conversations about business intelligence, analytics, performance management and visualization, those of us leading the firm have steered clear of the blogosphere.  But no more!

Watch this space for the inside scoop on what our leaders are thinking, problems they are solving and wins they are celebrating.   And we won’t waste your time with fluff. We pledge to keep our posts succinct, meaningful and occasionally entertaining.  We strive to spark conversations that
challenge and benefit all of us.

We’ll also answer any questions you have about the firm.  One of the questions we hear a lot is, “Why is the company called ‘Mariner’?” It goes back to the very beginning, when Joe and Phil were formulating the company.   While our solution development process is constantly evolving, the process remains the guiding force behind our solutions.  Tapping into the significance of the process, Joe and Phil thought, “Who uses processes to guide, navigate and reduce risk?”  Mariners, of course.  Then our dynamic duo mashed up the nautical metaphor with our NC roots and it all came together. Did you know that the Outer Banks  of NC are some of the most treacherous waters to circumvent?  They are and let’s face it, designing effective analytic solutions gets pretty dicey, too.  So when sailing around Pamlico Sound – or building solutions to improve efficiency and profitability – who do you want guiding you? A Mariner, or maybe even a whole crew of Mariners.

We still get the occasion request for pricing on boat motors, but the metaphor and name are as meaningful now as when they were conceived in 1998.

And to paraphrase Paul Harvey, now you know the rest of the story!


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