The world’s brightest minds in Decision Management convened at Decision Camp in San Jose a few days ago. Charles Forgy, the inventor of the Rete algorithm, Neil Raden, James Taylor and a host of other big name speakers were in attendance.
Carole-Ann Matignon, the CEO of Sparkling Logic, spoke about “Big Data vs. Big Knowledge.” During one of the interactive sessions, an audience member asked her an interesting question. “Why hasn’t Decision Management taken off like analytics and BI?”
Carole-Ann gave a thoughtful response providing some historical context of Expert Systems, Rules Engines and how things have evolved over the years. She went on to say, “After a bleak winter, it’s summer again for Decision Management . The market is no longer asking why use Decision
Management – like they were 5 years ago. Now it’s more about comparing vendor offerings and selecting the best match.”
In that regard, I am a bit skeptical whether the rest of the country is keeping pace with Silicon Valley and the West Coast, but I agree that things have changed. It’s no longer winter. The trend towards business user empowerment has caused forward-looking customers to jump in. Mariner was invited to present a solution we are building for a local company. Carole-Ann blogged about it here.