I just got back from a 2-day conference presented by Social Crush. I have been Tweeted, LinkedIn and Hootsuited to death. But I’m also intrigued more than ever by the promise of social media.
I was an early adopter of LinkedIn because it seemed to be a productive use of my time and excellent tool for tracking colleagues, customers, and prospects as they moved from job to job or changed companies.
Since those early adoption years, things have changed so much that I find it hard to determine where my time should be spent. There’s no lack of research stating that social media is a great way for B2C companies to engage with their consumers and keep the conversations going.
When one ventures into the B2B waters, however, it gets murky. Numerous sources, like Michael Brito’s book, Smart Business, Social Business, warns Chief Marketing Officers from getting bogged down in only using revenues as a metric for success. He suggests that, “Positive publicity and sentiment, collaboration with customers and partners, and increased reach with potential new customers can also demonstrate value to the business.”
I agree that revenue is just one indicator of a healthy company. So if my job is to listen and understand your data management issues and then convey how we can help you clearly and succinctly, then I have two questions for you:
- Where are you venting your frustrations?
- How would you like to hear from me?
Please let me know how you would like to communicate with us. Our ears are wide open! Thanks!