Customer Predictive Analytics


Back to Portfolio  |  More Case Studies:  

digital-media-849x200

A digital media company wanted to gain a better understanding of its 40,000 customers to mitigate customer churn.  The goal was to identify customers at risk and begin remedial action to keep the customer.  The result was a solution that:

  • Reduces customer churn
  • Improves customer satisfaction and increases lifetime value
  • Identifies most profitable and least profitable customers

Save


Technologies: SQL Server   Industry: Digital Media

Our Work Included:

  • Developing a data warehouse
  • Integrating data from the ERP system, call center, and finance and HR systems
  • Developing analytic models


About Mariner

Call Us Email Us

How Can We Help You?

Mariner © 2018. All Rights Reserved.